ome of the most atypical jobs I’ve done in the advertising field were the ones related to packaging. Sometimes I identified that the challenge the client was facing wasn’t exclusively related to advertising, but also to its product and how it presented itself in the market, and then we worked on some rebranding solutions.

 

Other times, my work began even before the advertising campaign. That’s the case of Nutrema, an animal ration manufacturer, that was about to get into the pets ration game and hired me to help them in the process.

 

After understanding their business and the kind of product they were planning to launch, I suggested a name and “personality” for each one of the rations, especially in the case of the dog food,  that had different products with different market fits.

 

Each product was born with a purpose and a plan to fulfill it, and I helped them to design it, from the name and the visual to campaign strategies. Bellow, you can check them: