Helping advertisers in the digital world
I’ve been working with digital marketing for over a decade, and one of its aspects that I’ve mostly worked on is online advertising buying, either as a freelance consultant or working for digital agencies.
In the last 3 years alone, I managed more than R$ 1 million in digital media budget for small to large businesses, taking care of the whole process, from planning to the final report of the campaign.
The main activities I performed were campaign planning with estimated results, the configuration of the advertiser account on multiple media channels, monitoring campaigns for optimizations, and creating reports for the campaigns.
The channels I’ve created and managed digital media were Facebook Ads, Google Ads, Waze Ads, Linkedin Ads, and Programmatic Media. I’ve also created some campaign automation through tools like Zapier and Integromat.
P.S. In addition to digital, I have also worked with traditional media, with less intensity, but with experience in planning, negotiating media in newspapers, TVs, radios, and external media such as billboards.
- What : Online Paid Media
- When : 2010 to 2022
Project shots
